A longtime channel presence, perhaps best known for his years at 3Com, Nick Tidd joined D-Link in May 2009, and became vice president of sales for D-Link Pan America and vice president of marketing for D-Link North America, charged with remaking D-Link's channel program with an eye toward better profitability and stronger engagement with VARs. Mission accomplished: D-Link is in aggressive growth mode, and in late January, Tidd became president of D-Link North America. As Tidd himself often notes, D-Link still can't get no respect, and he's out to change that.
"People are sometimes shocked at both the depth and breadth of the product portfolio," Tidd told CRN during a discussion of D-Link's channel strategy in February. "People still see D-Link as 'those guys that do the $99 router.'"