Kaspersky Hot On Heels Of Security #3 Trend Micro
Kaspersky Lab gained 7.5 percent of endpoint security market share in 2010, and the company expects to relegate long time security industry #3 Trend Micro to the #4 spot this year. After racking up the largest yearly market share gain in its history, Kaspersky is brimming with confidence about the future.
"We are winners. We like to win. We like the challenge. We like to compete," Eugene Buyakin, Kaspersky's COO said this week at Kaspersky's partner conference in Riviera Maya, Mexico. "We continue to gain market share from our competitors."
Brand awareness has been a key growth driver for Kaspersky: In 2010, Kaspersky's global brand awareness grew to 58 percent in the consumer space and to 61 percent in the corporate space. "We do want to become clearly the No. 3 player in this industry [in 2011]," Buyakin said.