HP Americas Partner Conference: Everybody On
You can learn a lot about a company and its strategy by paying attention to its marketing signage. This was especially true at APC 2011, where some 2000 HP partners gathered in Las Vegas to hear about how its cloud strategy and WebOS are going to rock their worlds.
HP's 'Everybody On' global marketing campaign, launched in February and supported by an integrated marketing campaign featuring print, broadcast, online and social media, highlights the transformational impact that smartphones, tablets, PCs and cloud services are exerting on human society. Oh, and also how HP technology is right there at the forefront of the revolution.