Believe In Numbers
This was the official theme of APC 2011 and a slogan meant to convey, in the statistical terms that HP's DiFranco favors, the financial advantages VARs can reap from partnering with the world's largest IT company. It's also meant to convey the reliance that HP places on its army of worldwide partners and the immensity of the business they collectively generate.
For example, more than 50 percent of HP's revenue in the Americas comes from channel partners, and partners grew revenue incrementally by $1 billion last fiscal year, Dave Donatelli, executive vice president and general manager for ESSN, told APC attendees. HP's ESSN business unit does $20 billion in product revenue on its own and has grown 26 percent in the past year, and 22 percent during HP's most recent quarter, Donatelli said.