Company Name: Zencoder
The Lowdown: Launched in 2010, Zencoder seeks to solve the most complex part of video publishing: transcoding. The cloud-based video encoding service, Zencoder lets users covert videos from Web sites, applications or video libraries into formats that are compatible with Web playback, mobile phone or other devices. As the company is quick to point out, every video published anywhere needs to be transcoded. Zencoder's products help content providers quickly deploy internet video that runs on any Internet-ready device. Zencoder is an API-based online video encoding service.
Earlier this month, San Francisco-based Zencoder snagged $2 million in finding that it will use to continue its growth.