2011 Women Of The Channel: Recommended Reading


Tamra Muir, Senior Director, Distribution, Alliances, Autodesk:

A book that inspired my career is “Getting To Yes: Negotiating Agreement Without Giving In” by Roger Fisher, William Ury and Murphy Guyer. The book gives solid advice on how to remove personal aspects from negotiation, along with strategies to strike balance in deals to acquire a mutual win.





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