Power 100: The Most Powerful Women Of The Channel 2011 (Part 1)


Tricia Atchison

Senior Director, Channel Marketing Americas, Symantec

Years in position: 6
Years in channel: 17

Highlights: Atchison unveiled Symantec Campaign Creator and the Symantec Partner Support Center for Marketing to enable partners, specifically SMBs with limited time and budget, to improve the speed and efficiency of their marketing campaigns and leverage Symantec's marketing resources to drive more demand. In addition, she focused on enhancing the company's partner community by offering tools such as Content Syndication, Social Media, Marketing Menu and sales and technical enablement activities.

Goals: Atchison will continue to focus on driving more engagement with partners and help them utilize Symantec's partner resources to ensure their success. This includes the development of more tools, programs and incentives to help partners drive more revenue. Other priorities include additional training, as well as taking advantage of Symantec's Partner Community and social media to better engage with partners, and continuing to foster the relationships between Symantec's channel partners and global strategic alliances.