Power 100: The Most Powerful Women Of The Channel 2011 (Part 1)


Cindy Bates

Vice President, U.S. SMB & Distribution, Microsoft

Years in position: 1
Years in channel: 16

Highlights: Bates brought together six different teams to create Microsoft's new SMB&D organization to deepen the focus on SMB opportunities. Microsoft trained 27,000 channel professionals through more than 500 instructor-led and Web-based training events. Bates helped develop new partner programs (VAR Champions Club and SMB Cloud Champions Club) to create new opportunities and engage with top-performing partners. She also worked with Microsoft's distribution and VAR partners to help them transition to the cloud.

Goals: Bates says it's an incredibly exciting for partners as Microsoft launches Office 365, bringing enterprise solutions to SMBs. She looks to advance its virtualization business, enabling partners to leverage the strength of the company's offerings, including the management capability in System Center. She will continue her involvement with social media, through Twitter, LinkedIn and her own blog, with SMBs about the value of using partners. She aims to maintain a diverse, high-performing organization that is accountable to partners.