Senior Vice President, Worldwide Sales, GFI Software
Years in position: 6 months
Years in channel: 17
Highlights: While GFI Software continues to strengthen its SMB solution portfolio, it is laying the groundwork to expand its partner base throughout the U.S. and Canada, according to Hume. GFI's business is 100 percent channel in EMEA, and working with partners is deeply rooted in its go-to-market philosophy. GFI is poised to introduce itself to the broader North American channel, letting partners know about the company's value proposition in the SMB market, says Hume.
Goals: Hume says this next year will be all about the channel and her teams. GFI knows that partners are critical to growth, and it wants to recruit more of them. GFI has solid partner programs in place, she says, and will work to harmonize those across all business units to ensure doing business with the company is easy and profitable. GFI will invest in partners through training, marketing and end-to-end lead generation and will remain committed to their long-term success, Hume says.