Power 100: The Most Powerful Women Of The Channel 2011 (Part 2)


Cheryl Neal

Vice President, Vendor Management, Technology Infrastructure Solutions Group, Avnet Technology Solutions

Years in position: 4
Years in channel: 25

Highlights: With her team, Neal developed and directed enablement and demand generation campaigns customized for each supplier's key initiatives. This drove storage, networking and security sales growth. The technical training programs resulted in more than 400 reseller partner reps becoming certified to sell supplier solutions. The demand generation programs also helped Avnet drive more end-user opportunities to reseller partners, says Neal.

Goals: Neal aims to optimize Avnet's ability to align and deliver to reseller partners the enablement, tools and demand generation programs they need. She also plans to strengthen Avnet's position as a solution distributor by leveraging its vertical focus expertise to help reseller partners benefit from high-growth market opportunities.