Power 100: The Most Powerful Women Of The Channel 2011 (Part 2)


Ilene Rosoff

CEO, The Launch Pad

Years in position: 19
Years in channel: 23

Highlights: Rosoff says the most exciting highlight was the rollout of The Launch Pad's national franchising efforts, which has been in the works for the past 20 months. The second was the redesign and refinement of the company's managed IT services delivery model, designed to reduce client technology spending. What evolved from this vision, she says, was the RevITup VirtualGreen Office series, which focused on sustainable profitability with technology.

Goals: 2011 and 2012 are focused on new franchisees and the development and refinement of the first managed IT services franchise, Rosoff says. Through the RevITup Business Care series, which is designed to provide technology-as-a-service, franchisees will be able to reach small and midsize businesses throughout the U.S, according to Rosoff. The concept is to provide technology like a utility, where the infrastructure just works and the focus is completely on driving solutions that drive revenue for clients.