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Power 100: The Most Powerful Women Of The Channel 2011 (Part 2)

By Jennifer Hagendorf Follett CRN
4:00 PM ET Fri. Jul. 22, 2011
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Michele Weber

Vice President, North American Ecosystem, Channels Marketing, SAP Americas
Years in position: 4 months
Years in channel: 4 months

Highlights: With 10 years at SAP, Weber's top accomplishments in her new position include delivering a successful Channel Partner Summit to help partners drive business transformation; standardizing pipeline building workshops; and delivering volume online pay-per-responder programs aligned to industry benchmarks. In addition, Weber oversaw the third-quarter launch of volume telemarketing services, line-of-business and industry programs, and a Marketing Service Bureau to improve enablement and ROI analysis.

Goals: Weber will focus on building a high-ROI marketing engine with channel partners. She also plans to develop door-opener strategies for mobility, in-memory and cloud computing as well as boost partner recruitment programs to grow the OEM and SaaS partner base.

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