Channel Sales Director, Raritan
Years in position: 12
Years in channel: 20
Highlights: Zona enhanced Raritan's partner program to better serve VARs as it transitions from a hardware vendor to one that sells both hardware and software solutions. She improved the education available to them and increased joint marketing. Zona also formalized and expanded Raritan's Network of ecosystem vendor partners, enabling her to set up a series of educational seminars to help VARs and end users understand the importance of energy efficiency in data centers.
Goals: Zona aims to boost Raritan's brand recognition in the power and DCIM space. She will create educational seminars VARs can attend to become more proficient in selling energy management solutions and refine the partner program to ensure it provides the proper sales tools, collaborative marketing, training and sales engagement. Zona also will expand Raritan's thought-leadership position by revamping its trade show and event strategy.
For more, see Part 1 of CRN's list of the 100 Most Powerful Women of the Channel.