"At Genesis, we are fanatical about the customer experience. As we craft solutions we begin with, 'How is this good for the client?' and build from there. This extends to obtaining quality certifications such as ISO 9001 and TL9000 to demonstrate our commitment. As long as we stay dedicated to a client-centric solution, the rest seems to take care of itself. We develop a reputation for quality work. We’re asked to take on additional work and we are referred to others as a quality provider. You can’t lose site of the bottom line, but if your focus is on the customer, then profits follow."