Five Companies That Dropped The Ball This Week

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Apple Disappoints The iPhone 5-Crazed Masses

The fact that Apple's unveiling of the iPhone 4GS was met with howls of disappointment from fans is testimony to how high the company has set the bar of expectation for its products.

Despite a faster processor, voice recognition and improvements to camera and software, Apple's iPhone 4GS will forever be known as the product that wasn't the iPhone 5. Which is silly, of course, considering how ridiculously popular the iPhone 4 has been. But silly or not, investors staged a brief sell-off in the wake of the unveiling, showing once again the perils of setting customers' expectations so damn high.

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