No. 3 Biggest Drop: Microsoft, Data & Information Management
Down: 6.9 points (Overall Score: 63.8)
Microsoft lost all 18 criteria to first-place IBM, and each of its 2011 scores was lower than those from 2010. The biggest decrease was in Revenue and Profit Potential, where the software giant fell 14.6 points. Ease of Doing Business and Managing Channel Conflict were areas of particular disappointment also, according to VAR respondents.