Gain: 4.8 points (Overall Score: 84.5)
The chip maker did better in every subcategory -- Product Innovation, Support and Partnership -- than it did in 2010. Most notable were its gains in two Product Innovation criteria, Product Compatibility & Ease of Integration, where it rose more than 10 points, and Richness of Product Features, in which Intel scored 9.8 points higher than last year. Its 8.3-point increase in the Partner Portal criteria was also instrumental. Flat scores in other criteria and even some small declines in Training and Revenue and Profit Potential prevented Intel from ranking higher on this list.