5. How Do I Ensure That Social Media Activities Are Part of My Overall Marketing Goals?
“Before you engage in social media, you should have clearly defined marketing goals and objectives and then build social media into it,” said Cisco’s White-Cabbell. Look at your e-mail activities and consider how to use that platform to drive readers to your blog or followers on Twitter. Think about how to use your Facebook page to get people to subscribe to a newsletter or attend an event. BCI’s Garrison noted that just gaining a lead isn’t enough: “You do need to follow up with face time or phone calls.”