5 Questions On How To Build A Social Media Strategy, Answered


Social Media 101

While the buzz around social media continues to grow, solution providers are left sifting through the noise to figure out how to make tools like Facebook, Twitter and LinkedIn work for them. At UBM Channel’s Best of Breed Conference in Dana Point, Calif., last week, Wendi Garrison, director of marketing and partner relations at Business Communications Inc. (BCI), a CRN VAR500 solution provider in Ridgeland, Miss., and Ruth White-Cabbell, marketing programs manager, U.S. channel marketing at Cisco Systems, San Jose, Calif., offered a look at some best social media practices partners can live by.