9. Jess Trotter
Vice President, U.S. Channel, SMB Sales
Oki Data Americas
A 16-year channel veteran, Trotter has consistently shown the ability to think outside the box to drive SMB channel gains. His latest creation: a Web portal designed to allow partners to drive services revenue from printers -- and not just Oki printers -- connected to networks. That's what we call an SMB channel game-changer.