8. Yang Yuanqing
There's a reason why Lenovo displaced Dell this year as the second largest worldwide PC maker by shipments, and his name is Yang Yuanqing. The Lenovo CEO has kept the company sharply focused on producing great notebook and PC products for the small- and medium-business market with a best-in-class SMB partner proposition. Sometimes aiming to win in an ultracompetitive market just means keeping it simple.