The Lowdown: Yubico is looking to change the way you think about security. Founded in 2007 in Sweden, and now with a U.S. headquarters in Palo Alto, Calif., Yubico's YubiKey puts a new twist on USB technology and on authentication. The YubiKey is a USB thumb drive that when inserted into a computer and pressed generates a one-time password for the user to access apps and Web sites. The goal of YubiKey is to offer a level of authentication that eliminates the need to re-enter passwords and unlock secure environments. The hardware itself is thin, crush safe, water proof and battery free.