The hardware market hasn't changed much recently, but a new breed of players like CMOS semiconductor startup SuVolta are looking to switch it up. SuVolta focuses on power. The Los Gatos, Calif.-based company is looking to whittle down power consumption that integrated circuits have long been known for. According to the company, excessive consumption is one of the biggest hurdles semiconductors face across all product categories, and with SuVolta's PowerShrink platform, the company aims to help semiconductor companies cut chip power in half without loss of performance or functionality and without having to migrate to more advanced or expensive platforms. The company boasts power reductions of 50 percent or more at the same performance and the ability to reduce power leakage by 80 percent. SuVolta came out of stealth mode in June 2011.