Brand Yourself
The old axiom to “dress for success” has been replaced by a more modern version: “Tweet for success.” That’s according to Kendra Lee, president of KLA Group, a sales and marketing consulting firm in Denver, Colo. , who spoke earlier this month at UBM Channel’s Women Of The Channel Winter Workshop in New York. Lee offered advice on how attendees can use social media tools such as Twitter, Facebook and LinkedIn to enhance their personal brands. Here’s a look at her top tips.
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