25. Richard McBee, Mitel
Something was rotten in the state of Mitel: the channel focus had lagged and direct-indirect conflict was at an all time high. Richard McBee, who took over as Mitel's CEO in January 2011, knew he had to take steps right away to assure longtime Mitel partners that the vendor was still a legitimate channel force. The news since McBee's appointment has been net-positive: new channel programs, new channel managers and the technology advantage that may prove Mitel's ace in the hole: its focus on virtualized voice.