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Five Companies That Dropped The Ball This Week

By Chad Berndtson, CRN
11:35 AM EST Fri. Feb. 03, 2012
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Microsoft Readies The Ax

Few companies are as concerned about image as Microsoft, so it's curious why the software giant would slash jobs across its central marketing organization. Microsoft confirmed earlier this week it would cut some jobs specific to that organization, and at the same time turn over more marketing responsibility to individual product units.

It isn't confirming numbers, but several reports put the count at around 200 -- a fraction of Microsoft's 90,000-strong employee base and 25,000-or-so sales and marketing roster, but nothing to sniff at, either. Maybe Microsoft could tell us a bit more about why decentralizing the marketing function -- and building up more marketing power in what appear to be silos -- will be better for presenting the company's image in a uniform, wholly understood way.

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