2012 Channel Chiefs: My Greatest Teacher


Ted Cole

Vice President of Channel Sales, Enterprise Networks

Adtran

My father had a severe stroke at the young age of 48. With the right side of his body paralyzed, leaving him unable to speak, working was no longer an option for him. Mom had never driven, worked outside the home or balanced a checkbook, but with six kids still at home, she was forced to step up. Without hesitation, she learned to drive and leveraged her homemaker gifts and skills to earn enough money to fulfill the basic needs of our family. She baked bread and made hand-dipped chocolates in our basement, all sold through our family sales force. Marketing was handled by word of mouth and during Christmas and Easter she single-handedly made in excess of 1000 pounds of candies. Her ability to undertake such significant initiatives, outside of her comfort zone, left me with a work ethic based on her example -- "If you care at all, you’ll get some results. If you care enough, you’ll get incredible results." She cared enough.