2012 Channel Champs: Financial Factors


5. Financial Factors: Microsoft

Category: Middleware

Financial Factors Rating: 75.9

Microsoft won three of the four financial factors criteria in the Middleware category: competitive pricing, product margins, SPIFs and rebates, and services attached. It lost increase in sales to last-place Oracle. Its greatest margin of victory was in competitive pricing, where it aced Oracle by nearly 12 points with a score of 82.9.

 



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