Survey: Green IT Products Good For Business, But Strain Margins
Although businesses recognize that green IT products and services as well as sustainability is important to growth, almost half surveyed by solution provider Accenture said that margins are currently lower on sustainable products and services. In the survey of 250 senior executives, 78 percent responded that sustainability is vital, and 62 percent said their sustainable investments are motivated by customer expectations. Only 29 percent were motivated by the need to reduce energy and material costs.
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