Storytelling is an important tool in the executive's arsenal when it comes to building employee loyalty, Thoreson said. Capture "tribal stories" about your organization's successes and employee wins, and then play them back to staff. Make sure new hires hear them too. "You're building belief," he said. Use monthly meetings as a platform to share your philosophy and ethics, provide clarity and encourage open communication. Make sure your employees have exposure to customers so they can hear first-hand how your organization helps them. And get a reference letter from every customer to share not only with prospective clients but your employees as well.