Prior to this week, Acer had forecast that Ultrabooks would make up between 25 percent and 35 percent of its worldwide notebook shipment by year's end. This week, reality came crashing in, and Acer's EMEA chief, Oliver Ahrens, said the company now expects Ultrabooks to comprise around 10 percent of its notebook business this year.
"Overall the Ultrabook segment is developing much slower than projected by Intel and we have already adjusted our strategy on this in the last quarter," Ahrens told The Register this week.
Ahrens last week also rained on Microsoft's Surface tablet parade, dismissing it as a competitive threat and predicting that Microsoft's hardware foray would not succeed. Maybe this guy needs to work on his bedside manner.