Microsoft Takes $6.2 Billion Charge On Aquantive Acquisition
Microsoft's obsession with competing with Google is getting expensive. This week, the software giant took a $6.2 billion charge for its write-down of its 2007 acquisition of Aquantive, a purveyor of online advertising technology. Considering that Microsoft paid $6.3 billion for Aquantive, that's a pretty hefty write-down and a sign of the growing pains Microsoft is encountering as it tries to boost its online advertising presence.
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