Microsoft WPC: 10 Issues Ballmer & Co. Must Address


Channel Opportunities With Kinect

Kinect in the video gaming space has been one of Microsoft's unqualified product successes. Microsoft likes to trumpet the fact that the product holds the Guinness World Record for the fastest-selling consumer electronics device (8 million units in its first 60 days of availability).

But Microsoft also realizes the Kinect's potential in a wide range of commercial markets. At the International Consumer Electronics Show in January, Ballmer outlined plans to release a version of Kinect for use beyond the Xbox game controller. A few weeks later the commercial version of Kinect for Windows software development kit was released.

The Kinect potential beyond traditional IT is enormous for channel partners working in such specific industries as health care, manufacturing, education and more. Microsoft should use WPC as an opportunity to recruit and educate partners in what could be one of its biggest future growth areas.

 



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