Microsoft WPC: 10 Issues Ballmer & Co. Must Address

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A Yammer Road Map

It was just last week that Microsoft said it is acquiring social networking services company Yammer for $1.2 billion, and the deal hasn't even been wrapped up yet. But given that Yammer will give Microsoft a quantum leap in social networking, an area where it's lagging competitors, it's never too soon to start talking about what it means for the channel.

Microsoft -- and its partners -- could recognize significant opportunities by linking Yammer with Office 365, Dynamics ERP and CRM applications, SharePoint and other Microsoft products. But Yammer is a Software-as-a-Service application and a big question is whether partners will be able to sell it to customers.


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