Microsoft WPC: 10 Issues Ballmer & Co. Must Address

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Helping Partners Cope With VDI Licensing Issues

Microsoft is adding a license requirement to Windows 8 Software Assurance that will raise costs for companies that use Apple iPads and other non-Windows devices to access virtual desktop infrastructure. Partners are expecting a backlash from customers over the new Companion Device License (CDL) requirement, which some industry observers see as an effort to slow iPad sales.

Microsoft should use WPC as a forum to explain its thinking behind the CDL move and say how it intends to help partners deal with unhappy customers.

You can also expect a good deal of chest-thumping at WPC about the competitive advantages of Microsoft's Hyper-V v3, due out later this year with Windows Server 2012, against chief competitor VMware.

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