Susan Elder, Director, Marketing, Jenne
"Drive" by Daniel Pink. Most of us believe that the best way to motivate ourselves and others is with external rewards: like money or the carrot and stick approach. Daniel Pink says that this is a mistake. He says that the secret to high performance and satisfaction at work, at school at home is the deeply human need to direct our own lives. He says this is important for us to learn and create new things, while doing better by ourselves and the world.