Power 100: The Most Powerful Women Of The Channel 2012 (Part 1)


Rebecca Andrews, Polycom

Senior Channel Marketing Manager

Years in channel: 12

Years in position: 5

Highlights of the past year: Andrews brought $80 million into the "opportunities funnel" with $34 million partner sales opportunities under the new CARES (Customer Acquisition and Retention through partner Enablement and Success) prescriptive marketing framework she helped develop.

Goals: Andrews' sights are set on increasing prescriptive channel marketing programs/campaigns investment from 23 percent to 45 percent.