Power 100: The Most Powerful Women Of The Channel 2012 (Part 1)

Email this CRN article

Mary Ellen Grom, Synnex

Vice President, U.S. Marketing

Years in channel: 17

Years in position: 1

Highlights of the past year: Grom launched an online channel community and strengthened overall corporate social media presence. Her style is illustrative of coaching the player and leading the team.

Goals: Grom will continue to do the following: change the conversation; engage audiences according to preferences; champion new techniques; increase social media/interactive presence; identify unique position for solutions/services to differentiate; increase accountability with defined reporting and ROI; become trusted channel marketing advisors; and seize every vendor engagement as opportunity to do more for mutual success.


Email this CRN article

Get the latest channel news to your inbox every morning with the CRN Daily newsletter.