Mary Ellen Grom, Synnex
Vice President, U.S. Marketing
Years in channel: 17
Years in position: 1
Highlights of the past year: Grom launched an online channel community and strengthened overall corporate social media presence. Her style is illustrative of coaching the player and leading the team.
Goals: Grom will continue to do the following: change the conversation; engage audiences according to preferences; champion new techniques; increase social media/interactive presence; identify unique position for solutions/services to differentiate; increase accountability with defined reporting and ROI; become trusted channel marketing advisors; and seize every vendor engagement as opportunity to do more for mutual success.