Power 100: The Most Powerful Women Of The Channel 2012 (Part 1)


Mary Ellen Grom, Synnex

Vice President, U.S. Marketing

Years in channel: 17

Years in position: 1

Highlights of the past year: Grom launched an online channel community and strengthened overall corporate social media presence. Her style is illustrative of coaching the player and leading the team.

Goals: Grom will continue to do the following: change the conversation; engage audiences according to preferences; champion new techniques; increase social media/interactive presence; identify unique position for solutions/services to differentiate; increase accountability with defined reporting and ROI; become trusted channel marketing advisors; and seize every vendor engagement as opportunity to do more for mutual success.