Power 100: The Most Powerful Women Of The Channel 2012 (Part 1)

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Michelle Hayes, Blue Coat

Senior Director, Global Channel Marketing

Years in channel: 18

Years in position: 3

Highlights of the past year: Blue Coat has recertified and refreshed 75 percent of Elite and Premier partners. Hayes drove co-branded campaigns and lead generation activities to deliver more than 5,000 qualified leads to go-to partners.

Goals: Hayes will increase global awareness and demand for Blue Coat's cloud security and PacketShaper products, and deliver a new Partner Portal with refreshed content, training, and ease-of-use capabilities based on the partner's sales cycle. In addition, she wants to deliver new cloud license and provisioning portal for ease of management and orderability.


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