Power 100: The Most Powerful Women Of The Channel 2012 (Part 1)


Allison Ash, Guidance Software

Vice President, Worldwide Channel Sales

Years in channel: 14

Years in position: 2

Highlights of the past year: Ash grew the channel business by 52 percent. She added 20 VAR partners in key regional North American markets and more than 30 international VAR partners, helping to drive Guidance's record 2011 results.

Goals: Guidance's new sales engineering training program helps partner sales engineers to listen for opportunities where EnCase Cybersecurity solutions can solve customer problems. Ash plans to exit the year with more than 50 percent of all channel business being sourced from partners.