Power 100: The Most Powerful Women Of The Channel 2012 (Part 1)

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Tricia Atchison, Symantec

Senior Director, Channel Marketing Americas

Years in channel: 18

Years in position: 7

Highlights of the past year: Atchison developed marketing programs, tools and incentives aligned to Symantec's Partner Program Specializations to help partners drive more benefit, revenue and relevance with their customers.

Goals: Atchinson will continue to focus on driving engagement with partners. Other priorities include continuing to focus on the SMB marketplace and enabling partners to better market and generate demand with SMB customers.


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