Tracy Balent, CA Technologies
Vice President, Americas Channel Marketing, Data Management
Years in channel: 24
Years in position: 1
Highlights of the past year: As partners transitioned from traditional VAR models to service providers, CA Data Management focused on aligning technology, programs and investment to support the next generation of service providers.
Goals: Balent will focus on helping VARs evolve to service-based models and MSPs expand their business into the midmarket. CA's ARCserve Inside program will drive tighter technical integration and MSP enablement; its MSP Center of Excellence will offer MSPs specialized tools, marketing, dedicated resources and joint selling engagements.