Power 100: The Most Powerful Women Of The Channel 2012 (Part 1)


Tracy Balent, CA Technologies

Vice President, Americas Channel Marketing, Data Management

Years in channel: 24

Years in position: 1

Highlights of the past year: As partners transitioned from traditional VAR models to service providers, CA Data Management focused on aligning technology, programs and investment to support the next generation of service providers.

Goals: Balent will focus on helping VARs evolve to service-based models and MSPs expand their business into the midmarket. CA's ARCserve Inside program will drive tighter technical integration and MSP enablement; its MSP Center of Excellence will offer MSPs specialized tools, marketing, dedicated resources and joint selling engagements.