Lisa Matherly, McAfee
Vice President, Marketing Operations, Partner Marketing
Years in channel: 12
Years in position: 4
Highlights of the past year: Matherly helped build a worldwide channel marketing organization and increased MDF for McAfee channel partners by nearly 10 percent. She also increased McAfee Rewards in first-quarter 2012 by more than 50 percent.
Goals: Matherly will launch a partner portal and onboard tool, new partner database, and new e-commerce marketing platform. She plans to create a lead flow process to partners, allowing McAfee to more efficiently share leads with partners. Her aim is to clearly communicate new enablement and profitability programs.