Power 100: The Most Powerful Women Of The Channel 2012 (Part 2)


Lisa Matherly, McAfee

Vice President, Marketing Operations, Partner Marketing

Years in channel: 12

Years in position: 4

Highlights of the past year: Matherly helped build a worldwide channel marketing organization and increased MDF for McAfee channel partners by nearly 10 percent. She also increased McAfee Rewards in first-quarter 2012 by more than 50 percent.

Goals: Matherly will launch a partner portal and onboard tool, new partner database, and new e-commerce marketing platform. She plans to create a lead flow process to partners, allowing McAfee to more efficiently share leads with partners. Her aim is to clearly communicate new enablement and profitability programs.

 





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