Power 100: The Most Powerful Women Of The Channel 2012 (Part 2)

Lisa Matherly, McAfee

Vice President, Marketing Operations, Partner Marketing

Years in channel: 12

Years in position: 4

Highlights of the past year: Matherly helped build a worldwide channel marketing organization and increased MDF for McAfee channel partners by nearly 10 percent. She also increased McAfee Rewards in first-quarter 2012 by more than 50 percent.

Goals: Matherly will launch a partner portal and onboard tool, new partner database, and new e-commerce marketing platform. She plans to create a lead flow process to partners, allowing McAfee to more efficiently share leads with partners. Her aim is to clearly communicate new enablement and profitability programs.


Get the latest channel news to your inbox every morning with the CRN Daily newsletter.