Power 100: The Most Powerful Women Of The Channel 2012 (Part 2)

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Kirsten McCrabb, Hewlett-Packard

Vice President, Worldwide Channel Marketing, Enterprise Servers, Storage and Networking

Years in channel: 20

Years in position: 2

Highlights of the past year: McCrabb's team drove channel leadership with an increased investment in ESSN channels by 25 percent year over year in fiscal 2011. That effort resulted in partner growth and profitability.

Goals: McCrabb will drive partner competencies, portfolios and profitability, and channel leadership across the company. That will include ongoing investments in HP's award-winning programs, training and enablement, and demand generation in strategic areas, such as cloud.


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