Dawn Jaeger, SugarCRM
Director, Channel Development
Years in channel: 15
Years in position: 1
Highlights of the past year: SugarCRM signed 19 new partners in North America. Jaeger's team formed a new Partner Advisory Council, made enhancements to the three-tier partner program, and instituted a 90-day partner enablement and on-boarding program.
Goals: Jaeger plans to continue enhancements in the channel program, including expanded training and certification. She will focus on expanding the channel in specific geographies, plus concentrate on adding partners with vertical expertise. Her ultimate goal is to support partner recruitment and enablement efforts globally.