Jennifer Pointer, Hewlett-Packard
Manager, Channel Marketing Communications, SPO
Years in channel: 16
Years in position: 2
Highlights of the past year: Pointer manages the HP Solution Partners Organization's marketing communication strategy and team. She drives partner enablement initiatives utilizing marketing communication assets.
Goals: Pointer hopes to continue building initiatives to enable partners to drive profitable business with HP. She will lead her team in developing a strategy to leverage all assets, including events, social media, advertising, messaging and executive engagement to broaden partners' capabilities with their customers.