Power 100: The Most Powerful Women Of The Channel 2012 (Part 2)


Michele Weber, SAP Americas

Vice President, North America Ecosystem Group Marketing

Years in channel: 2

Years in position: 2

Highlights of the past year: Weber's team successfully launched Volume Inbound Marketing, allowing partners to increase their level of online social presence and inbound Web performance, while achieving guaranteed lead returns on their marketing investments.

Goals: Weber will continue to work on the success of SAP's Marketing Service Bureau. Her team also looks forward to the development of several analytics-driven partner initiatives as part of SAP's Run Like Never Before campaign, enabling the development of preconfigured programs by industry.