Putting Its Money Where Its Markets Are
Microsoft is boosting its incentives to encourage channel partners to focus on developing solutions around multiple Microsoft products, not just reselling specific products, and on developing cloud-related businesses.
At WPC Microsoft said it would spend an additional $200 million on cloud and solution incentives for channel partners in fiscal 2013 (starting July 1), boosting spending for those specific efforts by 40 percent. It increases the company's overall partner incentives spending to more than $4.2 billion, said Jon Roskill (left), corporate vice president of the worldwide partner group.
Microsoft also touted an IDC white paper that said Microsoft's spending through its partner program, the Microsoft Partner Network, provides $320,000 in value annually to a Microsoft partner with about 50 employees, $5 million to $10 million in annual sales, and between two and five Microsoft competencies.