Where Are They Now?: 1998 Industry Hall Of Fame Inductees

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Ross Cooley

Achievements: As the former vice president and general manager of Compaq's North American division, Cooley is remembered for his role in channel relations and his reputation for getting things done. At Compaq from 1984 to 1996, Cooley went on to continue his work with VARs at pcOrder.com where he was named Chairman and CEO.

Today: As the CEO of the pcOrder startup, an off-shoot of Trilogy Software Inc., Cooley opted to take his pay in the form of 850,000 shares at $5 a share. When the company went public in February 1999 the stocks sold at $21, and just two months later they were trading at $75 a share -- making Cooley's stake in the company worth over $63 million.


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